Video Editor & Motion Designer | Direct-Response & Conversion Content
Evidence available privately upon request (NDA applies).
I create performance-driven video content for social media and digital campaigns, combining 8+ years of editing and motion design experience with modern AI production workflows. I specialize in hook-driven UGC ads, funnel-aligned content, and conversion-focused storytelling -- built for TikTok, Instagram, YouTube, and landing pages. My edge is speed and output quality: I use AI tools (Runway, Kling, Seedance, Higgsfield, ElevenLabs) not as a gimmick, but as a core part of how I deliver polished, scalable content fast.
Four videos. Four niches. Four different styles — direct response, AI spec spots, and luxury brand film. All produced with AI-assisted workflows.
20-second cinematic brand film for a luxury property. No captions, no features list, no price. Just light, space, and atmosphere. One closing line. Built for website hero sections, Instagram, and high-end property marketing.
Trust-first direct response ad for a home improvement brand. Opens with a social proof hook — "people keep asking how we did this for that price" — then walks through the transformation with a process tease and full reveal. Built for Meta and Instagram mid-funnel retargeting.
A groundbreaking showcase of a fully AI-generated lifestyle commercial, designed to look and feel exactly like organic, real-world user-generated content (UGC). From the virtual "creator" to the environments and lighting, every frame was synthesized using advanced generative video tools. This project demonstrates a complete next-generation production pipeline—proving that premium, high-retention social content can be built entirely from scratch through AI prompt engineering, precise generation control, and seamless post-production editing.
A forward-thinking promotional spec spot for RALLY Energy, leveraging a hybrid workflow of traditional motion graphics and cutting-edge generative AI tools. Designed to showcase high-impact visual storytelling, the project focuses on hyper-realistic textures, seamless pacing, and a gritty, high-energy aesthetic. From concept to final render, this piece demonstrates how AI integration can push the boundaries of modern video production, creating a relentless visual rhythm that mirrors the energy of the product itself.
From Prompt to Final Cut -- every video starts with a structured AI pipeline before a single frame is edited.
BACKYARD POOL CONSTRUCTION -- AI PRODUCTION PIPELINE
Prompt -> NanoBanana Pro -> Seedance 2.0 -> Final Cut
Full AI-produced 30-second ad using real footage. Structured with a relatability hook, construction tease, full transformation reveal, and detail close-ups. Audio scripted and timed to match every cut.
BATHROOM REMODEL -- AI PRODUCTION PIPELINE
Prompt -> NanoBanana Pro -> Seedance 2.0 -> Final Cut
Social proof angle built for mid-funnel retargeting. Trust-first structure with client testimonial framing, process tease, and transformation reveal.
KITCHEN REMODEL -- AI PRODUCTION PIPELINE
Prompt -> NanoBanana Pro -> Seedance 2.0 -> Final Cut
30-second direct response ad for a home improvement brand. Hook-body-CTA structure built for Meta and YouTube. AI-assisted scene generation and voiceover production.
The 3 videos below were produced as a test task during the hiring process at CapsLock. They secured a full-time Video Editor role.
Performance ad combining real client testimonials with finished product shots and detail close-ups. Built for Google, YouTube, Facebook, and NewsBreak.
Trust-driven video featuring a satisfied client testimonial paired with finished product reveal and detail shots. Designed to convert mid-to-bottom funnel audiences across social and display platforms.
Direct response advertisement targeting homeowners with musty or moldy basement problems. No testimonials — pure problem agitation and solution reveal structure, built for paid social and display campaigns.
One campaign. Four formats. Produced to demonstrate multi-platform delivery across 16:9 and 9:16 aspect ratios.
Full-length event highlights video for Digistore24 — the world's largest affiliate marketplace with $3B+ in processed sales. Showcases prize reveals, energy, and key event moments in a structured narrative format.
Short-form vertical teaser cut for Instagram. Dynamic and attention-grabbing, designed to drive audiences to the full event highlights video.
Second Instagram teaser variation. Different opening hook and pacing from Cut 1, built for A/B testing performance on vertical placements.
Third Instagram teaser variation. Fastest-paced cut of the three, optimized for maximum thumb-stop and short attention span engagement.
01/2026 – 04/2026
CapsLock
As a Video Editor / Content Media Specialist, I managed and organized media assets, ensuring efficient workflows, consistent visual quality, and structured file systems. I collaborated with marketing and production teams to develop ad concepts, shoot guides, and campaign-aligned creative briefs.
Working within the home improvement niche, I created Direct Response, DTC, and UGC-style social media content with strong hooks and CTAs, focused on engagement and conversion. I produced content for TikTok, Instagram, YouTube, Facebook, and landing pages, building platform-specific narratives aligned with funnel stages.
I edited high-performing videos with a focus on storytelling, pacing, sound design, color grading, and motion graphics, while optimizing content using performance insights and A/B testing.
I also worked extensively with AI tools (Runway, Kling, Seedance, Seedream, Weavy, Higgsfield, ElevenLabs) for video and image generation, voiceovers, and workflow automation, enabling faster and more scalable content production.
— Contributed to a direct response campaign that generated 6-figure client revenue from a $50 paid ad budget in the home improvement niche.
— Created UGC-style direct response ads for TikTok, Instagram, YouTube, and Facebook, focused on hook-body-CTA structure and conversion performance.
— Collaborated with marketing and CRO teams to develop ad concepts, shoot guides, and campaign-aligned creative briefs.
— Edited high-performing videos with strong pacing, sound design, color grading, and motion graphics optimized for each platform.
— Integrated AI tools (Runway, Kling, Seedance, Weavy, Higgsfield, ElevenLabs) into production workflows for faster ideation, voiceovers, and scalable content generation.
— Applied A/B testing insights and performance data to iterate and improve creative output across campaigns.
02/2025 – 10/2025
Behinfluence
— Created short-form videos, animated GIFs, and motion graphics for social media posts.
— Delivered edits on time for reviews and final delivery.
— Combined text, video, and composited elements onscreen to create logical, coherent layouts.
— Enhanced video quality by applying color correction, grading, and special effects techniques.
— Designed custom graphics and animations to enhance visual storytelling in video productions.
2024 – 2025
PECB
At PECB, I focused on video editing and motion design, creating dynamic visual content for e-learning and corporate videos. I collaborated closely with cross-functional teams to ensure that each project aligned with both creative vision and client objectives, delivering high-quality results that engage and inform audiences.
— Edited and produced motion graphics for e-learning and corporate video content, maintaining brand consistency across all deliverables.
— Designed animated visual elements and sequences using Adobe After Effects, aligned with client brand guidelines.
— Collaborated with cross-functional teams to deliver projects on time across multiple concurrent productions.
— Mentored junior team members on editing workflows and visual consistency standards.
2022 – 2024
Premierë Studio
As a Video Editor and Graphic Designer at Premierë Studio, I produced visual content for events, brand campaigns, and promotional materials.
— Edited event and promotional footage, delivering polished final cuts aligned with client creative briefs.
— Designed graphic assets and motion elements for social media and print, maintaining visual consistency across deliverables.
2016 – 2022
At Unique Studio, I built my foundation in video production, photography, and motion design — working across client projects ranging from event coverage to promotional content. This role developed my technical precision, visual storytelling instincts, and ability to deliver consistent quality across diverse formats.
AI Performance Video Editing
UGC Content Creation
Conversion-Focused Video Editing
Social Media Ads (TikTok, Instagram, YouTube, Facebook)
Hook & CTA Development
Funnel-Based Content Strategy
Creative Storytelling
Content Development
Motion Graphics Design
Color Grading
Sound Design
Multi-Camera Editing
Video Editing Software (Advanced)
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
Adobe Illustrator
AI Content Creation & Workflow Automation (Runway, Kling, Seedance, Seedream, Weavy, Higgsfield, ElevenLabs)
Graphic Design
Photography
Photo Editing
Analytical Thinking
Adaptability
Effective Communication
Runway
Premiere Pro
Photoshop
Illustrator
After Effects
Weavy
Higgsfield
English
Professional
Albanian
Native
Computer Science & Engineering
